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A Full Dressage Set for Singer Vehicle Design that enhances performance by reducing pressure and shock while improving stability through advanced technologies and modern materials.
* This project has got a chance to be presented to Singer Vehicle Design and to be displayed in their lobby. *
Time
Duration
Design Skills
Tools
Spring 2024
14 Weeks
Brand Analysis | Competitive Research | Visual Brand Language
Gravity Sketch | Solidworks | Clo3D | Keyshot
Figma | Procreate | Photoshop | Premiere
ABOUT SINGER VEHICLE DESIGN
Established in 2009, Singer Vehicle Design is dedicated to exploring the rich artistic potential within the realm of classic automobiles, focusing on the study, preservation and enhancement of the world's premier high-performance vehicles.
WHY DRESSAGE?
Dressage is a form of horse riding showcased in shows and competitions, treated as an art for mastery.
Singer will bring the pursuit of high performance and elegance to the dressage market.
HOW IS THE MARKET LOOK LIKE NOW?
The current high-end dressage market is huge, but most of them have boring normal old looks.
Competitive Analysis 1
Competitive Analysis 2
Brand Positioning 2
Competitive Analysis 1
1/5
DESIGN GOAL
Enhance performance of dressage by reduction of pressure and shock, improving stability by incorporating technologies and modern materials.
REDUCTION
Search for opportunities to minimize material usage and streamline the redundant structure of the saddle.
Functional Layout 1
Functional Layout 2
14
Functional Layout 1
1/3
FUNCTIONAL LAYOUT
Layout the different parts of dressage saddle to study the components.
MOODBOARD: FORM REDUCTION
DRESSAGE SET
Bridle
Saddle
Pad
Girth
Stirrup
Saddle cover
SADDLE
Incorporating new technology and materials to enhance dressage performance with lightweight and weight distributing systems.
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EXPLODED VIEW
Seat
Knee Rolls
Flap
Stirrup Bar
Girth Band
Stirrup Leather
Tree
Shock Absorbers
Panel
DETAILS
STIRRUP
A pair of stirrups that enhances dressage performance with shock-absorbing features.
DETAILS
GIRTH
A pressure relief girth that is anatomically shaped to a horse’s build.
DETAILS
PAD
Horse Pad applying Singer houndstooth pattern, with thermo-welded finishing.
BRIDLE
A reducted bridle with integrated parts, finished with custom aluminum hardware.
BRIDLE
Subtle incorporation of Singer logo and iconic leather weave.
BIT
Custom hardware design in lightweight aluminum.
SADDLE COVER
A designed saddle cover to protect the saddle when not in use.
COLOR CHOICES
© 2025 Wallis Wang.
All rights reserved.
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